Wednesday, 17 January 2018

Evaluation Questions - For Future Reference


You will Answer Four Evaluation Questions

Each candidate will evaluate and reflect on the creative process and their experience of it. The questions that must be addressed in the evaluation are:

1.In what ways does your media product use, develop or challenge forms and conventions of real media products?
2.How effective is the combination of your main product and ancillary tasks?
3.What have you learned from your audience feedback?
4.How did you use media technologies in the construction and research, planning and evaluation stages?


Marking Criteria for your Evaluation: Level 4   16–20 marks
 
§There is excellent understanding of the forms and conventions used in the productions
§There is excellent understanding of the role and use of new media in various stages of the production.
§There is excellent understanding of the combination of main product and ancillary texts.
§There is excellent understanding of the significance of audience feedback.
§There is excellent skill in choice of form in which to present the evaluation.
§There is excellent ability to communicate.
§There is excellent use of digital technology or ICT in the evaluation.


WHICH MEDIUM WILL YOU CHOOSE TO EVALUATE YOUR PRODUCTION?

Choose a combination of the following methods to answer the FOUR questions
ØPowerPoint presentation, Prezi
ØShort film, uploaded to YouTube
ØImages and annotations on blog
ØFocus group (film yourselves watching your productions, with voiceover)
ØVlogs
ØEssay-style

The choice is yours but the more creative the better!
 
Each candidate will evaluate and reflect on the creative process and their experience of it. The questions that must be addressed in the evaluation are:
1.In what ways does your media product use, develop or challenge forms and conventions of real media products?
 
üLots of examples of real texts – images, embed videos
üLots of screen shots, or clips of your music video – eg screen within screen
üHOW have you conformed to the conventions of your genre?
üHOW have you subverted conventions of your genre
üWHY have you subverted conventions (explain your decision making)
 
2. How effective is the combination of your main product and ancillary tasks?
üSynergy – colours, font, Richard Dyer: star image, Goodwin, link visuals and lyrics
3. What have you learned from your audience feedback?
üFilm focus groups, questionnaires from Showcase, twitter screenshots, Snapchat, survey monkey
4. How did you use media technologies in the construction and research, planning and evaluation stages?
üYouTube, Google, Instagram, Twitter, Snapchat, email, iphones, MACs, Final Cut, prezi

Mark Scheme Break Down


Music Video                                    40 marks
Digipak                                             10 marks
Magazine advert                            10 marks
Research and planning (blog)     20 marks
Evaluation                                       20 marks

TOTAL  100 marks

Friday, 12 January 2018

Magazine Advert


Lots to do...!

  • Upload a music video - why is it inspirational? lighting, editing, mise-en-scene?
  • Upload info on framing and composition

Summary of today's Magazine Advert Lesson:

If you were absent from today's lesson please ensure you complete tasks on the PPT lesson on Firefly. You can find information for your Magazine Advert and Digipak coursework (plus other useful resources) here:

Firefly / Resources / English&Media Studies / Explore English&Media Studies / KS5 / Media Studies / Y13: Old A2 2017/18

This is what you need to do in order to get top marks for both your digipak and your magazine advert
There are 20 valuable marks available for completion of digipak and magazine advert!

MAGAZINE COURSEWORK
  • CREATE THE LABEL: Magazine Advert - upload EVERYTHING below
  • Analyse 2- 3 magazine adverts on paper using KEY MEDIA TERMS
  • Take a photo and upload onto blog
  • THEN design two versions of your own magazine advert
  • Do some audience feedback (Vlog is easiest but you could also do a questionnaire)
  • Blog about audience feedback
  • Blog about your reasons for choosing you final version

DIGIPAK COURSEWORK
  • CREATE THE LABEL: Digipak - upload EVERYTHING below
  • Analyse 2- 3 digipaks on paper using KEY MEDIA TERMS
  • Take a photo and upload onto bloG
  • THEN design two versions of your own digipak
  • Do some audience feedback (Vlog is easiest but you could also do a questionnaire
  • Blog about audience feedback
  • Blog about your reasons for choosing you final version


Wednesday, 10 January 2018

BLOG CHECK

This week - BLOG CHECK!

Make sure you are up to date with your blog - use the checklist provided to ensure you hit those top marks!

Change the yearly date to see earlier blogs for examples..

http://a2mediaecs2014-15.blogspot.co.uk/
http://a2mediaecs2015-16.blogspot.co.uk/

2013-14
2012-13... etc


 
THE MARK SCHEME FOR YOUR BLOG - RESEARCH AND PLANNING

Level 4: 16-20 marks
 
  • There is excellent research into similar products and a potential target audience.
  • There is excellent organisation of actors, locations, costumes or props.
  • There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
  • There is an excellent level of care in the presentation of the research and planning
  • Time management is excellent.
 

Thursday, 4 January 2018

A2 Blog Checklist


Use the A2 Blog Checklist to ensure you achieve top marks for your A2 Media Studies coursework!

Friday, 6 October 2017

PItch


Be ready to present your pitch on
Friday 13th October


* Song genre: still shots of videos from your genre. How will your video conform to or subvert the genre?

* Explain your narrative or performance ideas.

* How does your video link with your lyrics?

* How do you want your audience to react to your video?

* How will you achieve this?

* What is your USP: message / angle / theme?

* Still shots of costume, props

* 3 – 4 location ideas

* We will ask for audience feedback – do you have any questions you’d like to ask your audience?

Wednesday, 19 July 2017


By September your blog should have..

üPrelim

üBehind the scenes / making of prelim

üPrelim shooting schedule / storyboard

üWhat have you learned about the differences between constructing a music video vs a film opening?

üTable evaluating your AS skills in digital technology, creativity, research and planning, post-production, using conventions from real media texts

üGenre research:

-Videos from your genre – comment using Media Language: camerawork style, mise-en-scene, editing, locations..

-How are artists from your genre promoted? Upload footage from interviews, music magazine front covers/articles, album covers. Comment on the ‘style’ of your genre

üOver the summer: research potential locations, film and upload footage of cutaways, watch films and produce your own case study packs

Examples:

http://a2mediaecs2015-16.blogspot.co.uk/
 

Wednesday, 14 June 2017

Welcome Back! Tasks for the 1st week...

Welcome to A2 Media!

Tasks for today and Friday p1:

1. Create your A2 blog
2. Access the document below and complete

Andrew Goodwin Theory

3. Upload 5 (minimum!) music videos that have narrative, performance or abstract elements. Write a short paragraph under each video using media terms -

EG "I've chosen this video because it fits with Andrew Goodwin's theory of the star image. The opening sequence shows multiple close up shots and long shots of the artist which creates the impression that... I also like the low key lighting which suits the Indie genre. It creates a sombre mood and fits with the lyrics '............'"



A quick reminder from the lesson..


Performance Video

q Contains mostly performance (dance, instrumental focus on star)

q Often shows the vocalist(s) in one or more settings

q Common examples = recording studio / rehearsal room.

q But the performance can take place anywhere, from the bath tube to outer space! Walking down the street is another performance cliché, which is common in rap videos.

qAlmost every music video includes lip synching. Some videos combines song and dance performances.

q Michael Jackson’s videos often contain dance performance. Instrumental performance is not so common, but it occurs occasionally. Concert performance on stage with audience is so common that it has its own category, the concert clip



Narrative Video

q If a music video clip is most appropriately understood as a short silent movie to a musical background, it is a narrative clip.

q A narrative clip contains a visual story that is easy to follow.

q A pure narrative clip contains no lip-synchronized singing.
 
Abstract / Artistic Video
üNo perceptible visual narrative
üNo lip-synchronized singing
üRepetition of images
üFast paced zooming, short cuts, vivid colour pallet, shapes, movements
üOften a more artistic video with modern, experimental music such as electro-acoustic music.