Wednesday, 14 June 2017

Welcome Back! Tasks for the 1st week...

Welcome to A2 Media!

Tasks for today and Friday p1:

1. Create your A2 blog
2. Access the document below and complete

Andrew Goodwin Theory

3. Upload 5 (minimum!) music videos that have narrative, performance or abstract elements. Write a short paragraph under each video using media terms -

EG "I've chosen this video because it fits with Andrew Goodwin's theory of the star image. The opening sequence shows multiple close up shots and long shots of the artist which creates the impression that... I also like the low key lighting which suits the Indie genre. It creates a sombre mood and fits with the lyrics '............'"



A quick reminder from the lesson..


Performance Video

q Contains mostly performance (dance, instrumental focus on star)

q Often shows the vocalist(s) in one or more settings

q Common examples = recording studio / rehearsal room.

q But the performance can take place anywhere, from the bath tube to outer space! Walking down the street is another performance cliché, which is common in rap videos.

qAlmost every music video includes lip synching. Some videos combines song and dance performances.

q Michael Jackson’s videos often contain dance performance. Instrumental performance is not so common, but it occurs occasionally. Concert performance on stage with audience is so common that it has its own category, the concert clip



Narrative Video

q If a music video clip is most appropriately understood as a short silent movie to a musical background, it is a narrative clip.

q A narrative clip contains a visual story that is easy to follow.

q A pure narrative clip contains no lip-synchronized singing.
 
Abstract / Artistic Video
üNo perceptible visual narrative
üNo lip-synchronized singing
üRepetition of images
üFast paced zooming, short cuts, vivid colour pallet, shapes, movements
üOften a more artistic video with modern, experimental music such as electro-acoustic music.

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